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May 02 2019

The pressure to be Virtually Perfect

The impact of social media and the beauty industry on young people through the medium of dance

In previous generations the influence of the beauty industry on young women was limited to exposure to supermodels, advertisements, and celebrities. Today young people are constantly exposed to a stream of 'perfection' through digital and social media.

The constant need to conform to unrealistic expectations of beauty and appearance is shaping young people’s lives in a way that those guiding them have no experience of. Often teenagers ‘mask’ themselves in an effort to try to fit in, and/or to be accepted. Phone camera apps that widen the eyes and plump the lips, highlight the cheekbones, and smooth the skin tone are becoming the new normal. How will ‘perfect beauty’ at the swipe of a finger affect the development of today’s young people?


Read the full article on the Advertiser website.

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